Motion design is my passion.
Shopify Shop App
Shopify created a new comprehensive identity for their app, Shop. As a result, a need for motion arose when telling their story of sustainability.
We approached the project to explore the shop identity, starting with its most essential parts and expanding into branded illustrations. We developed a practical, straightforward style to speak to Shop’s carbon offset efforts.
These visuals are helping Shop customers understand their own environmental impact when online shopping and how shop supports their green initiatives.
Addepar
Addepar is a financial data and wealth management platform. As a senior motion designer, I helped define and implement scalable video across the business.
With the creative design team, we supplemented in-person demos by creating a 4 part series of sales enablement videos. We produced a platform overview video that uses modular assets to scale across enterprise clients. We also increased email engagement by 15% by including animated product impressions.
The creative team at Addepar can use motion to create flexible narratives around a complex product and speak directly to users' individual needs.
Polycade
Polycade is on a mission to build community through gaming. With the introduction of a new line of products, they took to Kickstarter for an official launch.
We crafted a narrative focused on connections created through the golden age of gaming. We used a variety of media to tell the Polycade story of togetherness and a unified product line. The illustrations featured were created by Ben Lopez.
We created individual pieces of content that connected to form one consistent narrative. Each piece was used as a snippet to support the campaign leading up to the launch.
The Kickstarter campaign was successfully funded over 200% with all goals and incentives reached.