Joshua Baron
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Fleming's | Art Direction

Photography | Video | Digital

 

— Description

Photography | Art Direction | Graphic Design

Made at Sparxoo   —   2017

Fleming's needed help crafting a genuine look and feel for their social and digital presence. The goal was to create interest and drive reservations for their holiday offerings and private dining experiences. We included more human elements and let the food determine how each scene was staged. We shot the food as it came out of the kitchen, without beauty modifications, so the experience online matched the in restaurant presentation.

For the reopening of their flagship location in Newport Beach, California. I was tasked with a new menu concept and design. The goal was to leverage locally curated pairings of both steak and wine. The new menu gives each Fleming's location a unique flavor and feel.

 
 
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— Credits

Agency: Sparxoo
Art Direction: Joshua Baron
Shot Staging: Alicia Terry
Photography: Joshua Baron, Janel Gancena